Hi, I’m Fiona Harper, travel writer, tourism content creator, social media & communications manager, blog editor, sailor, marathoner, wannabe triathlete & gadget geek. There’s more but we’ll leave it at that for now. Unless there’s cocktails involved. In that case carry on reading and you’ll get the full story from one of the most experienced Australian travel writers, Fiona Harper.
You could call me an Influencer too but it’s a word I steer away from as it’s a little vague, and frankly, not the sort of claim I’d make on my Border Force departure form. My neighbors barking dog is an Influencer: it makes me do things I’m not proud of. Like shout at a fence. So the term Influencer is a tad overused if you want my opinion. And I assume you do as you’ve landed on this page.
But you’re likely here because of one little four letter WORD. (please excuse the capitals and bold but I’m a seriously unsexy word nerd – who knew!). Magical words, no less. Word’s that sing. Words that string themselves together in a carnal cacophony of pleasure. Ok, admittedly not all words are quite so risque but as I specialise in travel writing and tourism content, my words are intended to tantalise, to transport the reader to far-flung destinations. Which is usually where the magic happens, right? If you’re a tourism business or a travel publisher it’s probably happening outside your office door right now.
Words are my tools. My days are spent writing, reading, rearranging or editing them. I’ve also been known to create a few of my own. Yes gliking (as in glam hiking) I’m looking at you! They jubilantly slip into my bed at night jeering and jostling amidst the jumble of slumber. Recalcitrant ramblings are with me when I wake, clamoring for clarity before the kettle is switched on. Generally they’ve fallen nicely into line by the time the computer is fired up.
Words hitch a ride with me up mountains, under the sea and across forest trails. They’ll never turn down an invitation to join me on a tropical island, lulled into submission by a gentle trade-wind whooshing through the fronds of a coconut palm. Like me, they’re equally partial to a mango daiquiri or a marathon. They flutter in the breeze like a luffing head sail patiently waiting for a sailor to trim the sheets. Stashed in my backpack, words compete with images on my camera for attention. They’re demanding little critters! And so they should be, they pack quite a powerful punch.
Why do words matter so much? For a start, words are influential. Seriously influential. Sure, you could argue that one kick-butt image is worth a thousand words. But think about the last time you saw a photograph that gave you goosebumps. Did you immediately want to know more? The answers to where, what, why, how and when were likely found in the words accompanying the image. Words are the little treasures that tip people over the line to make a purchase. A commitment. A decision. Cleverly crafted words will lead people to your publication, brand, destination, hotel or whatever the heck you’re selling. Words matter.
Want to know more? Send me an email and lets talk words. I’m a travel writer, content creator, blog editor and communications manager available for hire!